Investing in LEGO: A Fun and Profitable Way to Build Your Wealth
Are you looking for a unique and enjoyable way to invest your money? Have you considered LEGO? Yes, that’s right – the iconic plastic building blocks that have been around for over 80 years can actually be a valuable addition to your investment portfolio.
In this article, we’ll explore why investing in LEGO sets can be a smart financial move, and how you can go about getting started.
Why Invest in LEGO?
At first glance, investing in LEGO might seem like a strange idea. After all, LEGO sets are primarily designed for children and are meant to be played with and enjoyed, not stored away as a financial investment. However, there are several reasons why LEGO sets can be a worthwhile investment.
LEGO Sets are Collectible
One of the main reasons that LEGO sets can be valuable is that they are collectible. Just like any other collectible item, such as stamps, coins, or sports memorabilia, certain LEGO sets can appreciate in value over time. The value of a LEGO set can depend on a variety of factors, including its rarity, age, condition, and popularity.
For example, the LEGO Star Wars Ultimate Collector’s Millennium Falcon set was released in 2007 and originally sold for $500. However, today it can be worth upwards of $10,000, depending on its condition. Similarly, the LEGO Taj Mahal set, which was released in 2008 and originally sold for $299, can now fetch over $4,000 in its original, unopened condition.
LEGO Sets are Durable
Another reason that LEGO sets can make a good investment is that they are durable. Unlike many other types of collectibles, such as comic books or action figures, LEGO sets are made from high-quality plastic and are designed to be assembled and disassembled multiple times without losing their value.
This durability also means that LEGO sets can be passed down from generation to generation, making them a great gift to give to children or grandchildren as part of a larger investment strategy.
LEGO Sets are Popular
Finally, LEGO sets are popular. LEGO has a loyal fan base of collectors and enthusiasts around the world who are willing to pay top dollar for rare or coveted sets. In addition, LEGO is constantly releasing new sets and themes, which can generate interest and demand in the collector’s market.
How to Invest in LEGO

Now that you know why investing in LEGO can be a smart financial move, let’s take a look at how you can go about getting started.
Research the Market
The first step in investing in LEGO is to research the market. This involves learning about the different types of LEGO sets that are available, their current values, and the factors that can influence their prices.
There are several online resources that can help you research LEGO sets, including BrickPicker, BrickLink, and eBay. These websites allow you to search for specific sets and see their current market values, as well as track their price histories over time.
Purchase the Right Sets
Once you have an idea of which LEGO sets are valuable and in demand, it’s time to start purchasing them. You can buy LEGO sets from a variety of sources, including toy stores, online retailers, and even directly from LEGO’s website.
When buying LEGO sets as an investment, it’s important to choose the right ones. Look for sets that are rare, limited edition, or have a strong collector’s appeal. It’s also important to purchase sets that are in their original, unopened condition, as this can significantly increase their value over time.
Store and Protect Your LEGO Sets
Once you’ve purchased your LEGO sets, it’s important to store and protect them properly to ensure that they retain their value over time. Here are a few tips to keep in mind:
- Keep your LEGO sets in their original packaging. The packaging not only protects the sets from dust and damage, but it also helps to prove their authenticity and condition.
- Store your LEGO sets in a cool, dry place. Humidity and temperature fluctuations can damage the plastic bricks and cause them to lose their value.
- Handle your LEGO sets with care. Avoid dropping them or mishandling them, as this can damage the pieces and reduce their value.
- Consider investing in insurance. If you have a large collection of valuable LEGO sets, it may be worth considering insuring them to protect your investment.
Sell Your LEGO Sets
Finally, when the time comes to sell your LEGO sets, it’s important to do so carefully and strategically. Here are a few tips to keep in mind:
- Research the market to determine the current value of your LEGO sets.
- Consider selling through a reputable auction house or online marketplace to ensure that you get the best price for your sets.
- Be patient. It can take time to find the right buyer for your LEGO sets, especially if they are rare or highly sought-after.
- Be prepared to negotiate. Depending on the market and demand, you may need to be willing to negotiate the price of your sets to make a sale.
In conclusion, investing in LEGO sets can be a fun and profitable way to build your wealth. By researching the market, purchasing the right sets, storing and protecting them properly, and selling strategically, you can potentially make a good return on your investment. However, as with any investment, there are risks involved, and it’s important to do your due diligence and make informed decisions. With the right approach, investing in LEGO sets can be a rewarding and enjoyable way to grow your wealth over time.